Code: BIZ23

Credits: 84 ECTS cr

Programme director: Assistant Professor Kirsi Eräranta

Learning outcomes

A student graduating from the Corporate Communication Programme will have a thorough understanding of the strategic role of corporate communication for business operations;

  • the specialist areas of corporate communication, e.g. intercultural communication and corporate responsibility communication;
  • the theoretical foundations of communication and media research; and
  • communication as social interaction.

A student graduating from the Corporate Communication Programme will have the abilities to

  • manage the stakeholder relations involved in the various specialist areas of corporate communication;
  • analyse, plan and conduct corporate strategy work from the perspective of communication;
  • apply appropriate theory and methods to produce new knowledge related to communication and media; and
  • argue convincingly and demonstrate excellent communication skills.

Programme committee:
External members:
Erna Bodström, Doctoral Candidate, Communication, University of Helsinki
Jouni Heinonen, CEO, Pohjoisranta Burson-Marsteller Oy
Laura Kaustinen, Director, Communications & Training, ProCom ry / Oy
Auli Packalen, Marketing Director, Communicea Oy
Atte Palomäki, Executive Vice President, Communications & Branding, Wärtsilä Corporation

AaltoBIZ internal members:
Rita Järventie-Thesleff, Professor-of-practice
Anne Kankaanranta, Senior University Lecturer
Marja-Liisa Kuronen, Senior University Lecturer
Johanna Moisander, Professor, Vice Program Director
Pekka Pälli, Senior University Lecturer
Berit Söderholm, Study Coordinator
1-2 student members from student association KY-Comms
Chair:  Assistant Professor Kirsi Eräranta

Additional information: Department of Management Studies / Organizational communication

Degree requirements 120 cr

1. Programme studies 84 cr

Mandatory studies 60 cr

Teaching period(s) / Recommended year of studies


Managing Corporate Communication 1)

6 cr


77E27000Change Management and Communication 1)6 crII / 1st year studies


Corporate Communication Research 2)

6 cr


21E00011Doing Qualitative Research 2)6 crII; IV / 1st year studies or 2nd year autumn studies
77E28000Corporate Responsibility Communication6 crIII / 1st year of studies


Corporate Communication Practices 3)

3 cr



Organizational Communication (book exam) 3)

3 cr



Capstone: Business Development Project

6 cr

I-II; IV-V / 2nd year studies


Master’s Thesis

77E99907 1/3 Research plan (10 cr)

77E99908 2/3 Findings (10 cr)

77E99909 3/3 Submitted thesis (10 cr)

30 cr

 I-V / 2nd year studies

See Master's Thesis Seminar


Master’s Thesis Seminar

6 cr

I; III / 1 st year spring or 2nd year studies


Proficiency Test

0 cr

1) The course on Managing Corporate Communication (75E00100) is not available anymore. Instead
students take the course on Change Management and Communication (77E27000).

2) Students will take the course on Doing Qualitative Research (21E00011) instead of Corporate
Communication Research (75E11000), which is not available anymore.

3) Courses on Organizational Communication, book exam (75E22000) and Corporate Communication
Practices (75E12000) are not available anymore; if a student has only completed Organizational
Communication, book exam (75E22000) she/he can substitute the course on Corporate Communication
Practices by taking Business Presentations (75E24000) or Business Negotiations (75E25000); if a student
has only completed Corporate Communication Practices (75E12000) she/he has to take the course on
Corporate Responsibility Communication (77E28000) (6 cr). In case a student has not completed either
of the courses she/he has to complete 77E28000 Corporate Responsibility Communication.

*) The course is not available anymore.

Elective studies 24 cr

Choose at least 2 courses (12 cr) from the following:

4) Communication in Strategy Work is not available anymore; the replacing course is Strategy
Communication (77E00200).

5) Corporate Communication in Global Contexts is not available anymore; the replacing course is
Intercultural Communication (77E21000).

6) Available only in academic year 2018-19.

7) Organizational Communication and Leadership (75E18000) is not available anymore; the replacing
course is Organizational Communication (77E18000).

8) The course is usually taught by a visiting lecturer. The topic can vary year by year. The course is not
necessarily provided every year.

*) The course is not available anymore.
**) Must be approved in advance by the Programme Director.

Students can also include two courses – maximum – in their programme electives from the course offerings of the  Department of Management Studies.

Other Course substitutions must be approved in advance, contact your Planning Officer.