Description of the programme
The Master's Programme in Marketing is organized by the School of Business. Marketing is a way of thinking and mode of practice quintessential to all aspects of business. In this programme, you will gain an in-depth understanding of marketing from multiple theoretical and conceptual standpoints as well as solid training in methods, tools and techniques required for effective marketing decisions.
As an MSc in Marketing, you will be a good fit for job profiles such as marketing/brand manager, consumer/marketing research and insight, product/category manager, brand strategist amongst others. These include various leadership, expert, and management positions in and different specializations/tasks (communications, advertising, media, and marketing research agencies), education and consultancy.
Here you can find the degree requirements of the programme, and the necessary information about completing the degree and its contents. These pages are mainly aimed at the students of the programme. If you are thinking about applying to the programme please see How to apply.