Basic information

Code: BIZ40904

Extent: 24 credits

Language: English

Teacher in charge: Sammy Toyoki

Target group: BIZ MSc students only

Application process: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.

Prerequisites: Minor in Marketing

This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. The Consumer Research minor covers the most important concepts and tools to understand consumer behaviour, consumer culture and consumer society.

Coordinator: Sammy Toyoki

Structure of studies 24 cr

Choose 12-24 cr of the following courses:

If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.

Choose the rest from the following courses:

Replaces the course 23C72000 Customer Relationship Management.

3) Replaces courses 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.