Basic information of the minor

Code: ARTS3076; BIZ40905

Extent: 24-30 ECTS

Language: English

Organizing department: Department of Design

Teachers in charge: Pirjo Hirvonen (ARTS) and Pekka Mattila (BIZ)

Administrative contact: Study Coordinator Tiina Pylkkönen

Target group: MA students of Fashion and Collection Design (Aalto ARTS Department of Design) and MSc students of Marketing’ (Aalto BIZ Department of Marketing) in priority

Application procedure:  Common application period twice a year:

  • in autumn to courses starting next spring
  • in spring to courses starting next autumn

The general application procedure for minors at Aalto University, see application periods and instructions Fashion Management

Students from other Finnish universities apply during the JOO application time via JOOPAS

Upon application students must include to their application material their official Personal Study Plan (from their own major programme) and Letter of Intent (with the two preferred courses and their alternatives). This material can be attached directly in eAge online system.

In the Letter of Intent the student is asked to identify the preferred courses, along with some alternative choices, and to justify these choices in relation to their earlier studies and their official Personal Study Plan.

Selection is done according to Personal Study Plan and Letter of Intent and overall suitableness of the student.

Quotas and restrictions: Max. 30–35 students (10 ARTS + 15 BIZ + max 10 other AALTO-schools or other universities)

Prerequisites: Please see application procedure and quotas and restrictions.

Content and structure of the minor

Learning outcomes

Having completed the minor the students have deepened their knowledge and skills in fashion marketing considering the demands of international fashion business field. The multidisciplinary networking and the developing of the communication between the different professionals are also an essential part of studies.


The minor consists of courses in fashion marketing, fashion communication, custom behavior and trend forecasting. The teaching responsibilities are divided between Aalto ARTS Department of Design and Aalto BIZ Department of Marketing.

Structure of the minor

  • Students from BIZ choose at least one module from ARTS courses. Students from ARTS choose primarily from BIZ cources.
  • Other students from AALTO or other universities can personalize their minor with tutoring teacher




BIZ students choose at least one of the following 10 ects  modules:


Design-Driven Foresight



Fashion Communication



Fashion Cultures



History of Fashion


Fashion and Collection Design program students choose  primarily  from  following courses:


Fashion Marketing



Customer Behavior,  Retail Experience and Fashion



Consumer Psychology



Customer  Experience Management



Sustainable Business and Consumption

6 **

** Substitutes School of Business course 23E59000 Sustainable Marketing.

Please note: acceptance to the minor does not automatically confer the right to take the course 23E5700 Fashion Marketing. Students wishing to include 23E57000 in their minor studies must send in a separate application in line with course protocol. Please see for details.