Extent: 24 credits
Teacher in charge: Sammy Toyoki
Administrative contact: Planning Officer Tatiana Penttinen
Target group: BIZ MSc students only
Application process: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.
Prerequisites: BSc Minor in Marketing
This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. The Consumer Research minor covers the most important concepts and tools to understand consumer behaviour, consumer culture and consumer society.
Structure of studies 24 cr
Choose 12-24 cr of the following courses:
II or IV
V - summer
1) If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.
Choose the rest from the following courses:
|23E76050||Creativity in Marketing||6 cr||IV|
2) Replaces the course 23C72000 Customer Relationship Management. Not lectured in 2019-2020.
*) Course 23C72000 Customer Relationship Management can be replaced by Reading Package 23C01000 Contemporary Issues in Marketing. Reading Package has to meet the requirements of the Minor and must be appoved by teacher in charge. Please contact Tatiana Penttinen in this case.
3) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.