Basic information of the minor
Extent: 24-30 ECTS
Organizing department: Department of Design
Teachers in charge: Pirjo Hirvonen (ARTS) and Pekka Mattila (BIZ)
Administrative contact: Planning Officer Mari Partanen
Target group: MA students of Fashion, Clothing and Textile Design (Aalto ARTS Department of Design) and MSc students of Marketing’ (Aalto BIZ Department of Marketing) in priority
Application procedure: Common application period twice a year:
- in autumn to courses starting next spring
- in spring to courses starting next autumn
The general application procedure for minors at Aalto University, see application periods and instructions: Instructions for applying
Students from other Finnish universities apply during the JOO application time via JOOPAS https://haku.joopas.fi.
Upon application students must include to their application material their official Personal Study Plan (from their own major programme) and Letter of Intent (with the two preferred courses and their alternatives). This material can be attached directly in eAge online system.
In the Letter of Intent the student is asked to identify the preferred courses, along with some alternative choices, and to justify these choices in relation to their earlier studies and their official Personal Study Plan.
Selection is done according to Personal Study Plan and Letter of Intent and overall suitableness of the student.
Prerequisites: Please see application procedure and quotas and restrictions.
Content and structure of the minor
Having completed the minor the students have deepened their knowledge and skills in fashion marketing considering the demands of international fashion business field. The multidisciplinary networking and the developing of the communication between the different professionals are also an essential part of studies.
The minor consists of courses in fashion marketing, fashion communication, custom behavior and trend forecasting. The teaching responsibilities are divided between Aalto ARTS Department of Design and Aalto BIZ Department of Marketing.
Structure of the minor
- Students from BIZ choose at least one 10 ECTS module from ARTS courses. Students from ARTS choose primarily from BIZ courses.
- Other students from AALTO or other universities can personalize their minor with tutoring teacher
BIZ students choose at least one of the following 10 ects modules:
Design Driven Foresight
Fashion in Culture
3 or 5
History of Fashion
Fashion and Collection Design program students choose primarily from following courses:
Customer Behavior, Retail Experience and Fashion
Customer Experience Management *)
Creativity in Marketing
*) Replaces 23C72000 Customer Relationship Management.