Code: BIZ5091

Extent: 24 credits

Language: English

Teacher in charge: Kushagra Bhatnagar

Administrative contact: Planning Officer Tatiana Penttinen

Target group: BIZ MSc students only

Application process: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.

Prerequisites: BSc Minor in Marketing

This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. The Consumer Research minor covers the most important concepts and tools to understand consumer behaviour, consumer culture and consumer society.

Sammy Toyoki

Structure of studies 24 cr

Choose at least 12 cr of the following courses:


Consumer Culture 1)

6 cr

II or IV


Consumer Psychology 1)

6 cr

V - summer

IV in 2021-22


Sociology of Consumption and Fashion

6 cr


III in 2021-22

If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.

Choose the rest from the following courses:

Replaces the course 23C72000 Customer Relationship Management.

3) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.

4) Replaces Reading Package 23E01000 Contemporary Issues in Marketing. For the academic year 2021-22, the course code of the reading package has been changed as follows: MARK-E000101, MARK-E000102, MARK-E000103, MARK-E000104 and MARK-E000105 (the last number indicates the period during which the reading package is completed). Reading Package has to meet the requirements of the Minor and must be approved by teacher in charge. Please contact Tatiana Penttinen in this case.