Basic information of the minor

Code: ARTS3076

Extent: 20-30 ECTS credits (24-30 ECTS for BIZ students)

Language: English

Organizing department: Department of Design

Teachers in charge: Pirjo Hirvonen (ARTS) and Henri Weijo (BIZ)

Administrative contact: Planning Officer Mari Partanen

Target group: MA students of Fashion, Clothing and Textile Design (Aalto ARTS Department of Design) and MSc students of Marketing’ (Aalto BIZ Department of Marketing) in priority

Application procedure: 

Application in spring and autumn.

Application instructions for Aalto University students

Students of other Finnish universities apply for the minor during the JOO application period in the JOOPAS system.

Upon application students must include to their application material their official Personal Study Plan (from their own major programme) and Letter of Intent (with the two preferred courses and their alternatives). This material can be attached directly in eAge online system.

In the Letter of Intent the student is asked to identify the preferred courses, along with some alternative choices, and to justify these choices in relation to their earlier studies and their official Personal Study Plan.

Selection is done according to Personal Study Plan and Letter of Intent and overall suitableness of the student.

Prerequisites: Please see application procedure and quotas and restrictions.

Content and structure of the minor

Learning outcomes
Students taking this minor will acquire necessary knowledge and skills to build successful careers in the field of fashion. The learning outcomes will also support those looking to build careers in fast-moving consumer goods markets or in the creative and culture industries. Students will be able to decipher cultural trends in the world of fashion to produce insights that will inform marketing decisions. 

The multidisciplinary networking and the developing of the communication between the different professionals are also an essential part of studies.

Content 

The minor consists of courses in fashion marketing, fashion communication, custom behavior and trend forecasting. The teaching responsibilities are divided between Aalto ARTS Department of Design and Aalto BIZ Department of Marketing.

Structure of the minor

  • Students from BIZ choose at least 10 ECTS from ARTS courses. Students from ARTS choose primarily from BIZ courses.
  • Other students from AALTO or other universities can personalize their minor with tutoring teacher


Code

Name

Credits

Period 

BIZ students choose at least 10 credits :

MUO-E1026

Design Driven Foresight

10

 II

MUO-E1050

Fashion Communication

5

 V
MUO-E1049

Fashion Studies: Key Ideas

5 or 10

III

MUO-C1035

Muodin historia / History of Fashion

4

 III-IV
MUO-C1050Fashion in Society3IV

Fashion, Clothing and Textile Design students choose  primarily  from  following courses:

23E76050Creativity in Marketing6IV

23E57000

Fashion Marketing

6

III

23E48000

Consumer Psychology

6

V-summer

23C72050

Customer  Experience Management *) **)

6

IV

MARK-E0058

Sociology of Consumption and Fashion

6

II

*) Replaces 23C72000 Customer Relationship Management.

**) Reading Packages ‘MARK-E0001 Contemporary Marketing Issues Reading Package’ or ‘MARK-C0001 Contemporary Marketing Issues Reading Package’ can replace course 23C72050 Customer Experience Management’ this needs to be agreed with responsible teacher