Extent: 24 credits
Responsible professors: Alexei Gloukhovtsev
Administrative contact: Planning Officer Tatiana Penttinen
Target group: School of Business degree students only
Application procedure: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.
Upon the completion of the Minor in Strategic Marketing, the student will:
- understand how marketing contributes to the competitive advantage and financial performance of a firm;
- understand the challenges brought about by competition, industry characteristics and firm’s environment more broadly;
- be able to develop a firm’s strategy and business model in a market-oriented way; and
- be able to make strategic decisions about what kind of products, services, and business models the firm (or other organization) should develop and how.
Structure of studies 24 cr
Choose at least 12 cr from the following courses:
|Strategy and marketing from a business history perspective||6 cr||I, not lectured 2020-21 |
|23E10000||Service Business Strategy||6 cr||III|
1) Self-study course, offered only for non-Finnish speaking Aalto School of Business MSc-students.
Choose the rest from the following courses:
I and IV
II and IV in 2021-22
One of elective courses can be also BSc or MSc level Marketing Reading Package *:
|MARK-C0001||Contemporary Marketing Issues Reading Package 3)||6 cr||I, II, III, IV or V|
|MARK-E0001||Contemporary Marketing Issues Reading Package||6 cr||I, II, III, IV or V|
2) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
3) Replaces Reading Package ‘23C01000 Contemporary Issues in Marketing’
*) Reading Package has to meet the requirements of the Minor and must be approved by teacher in charge. Please contact Tatiana Penttinen in this case. For the academic year 2021-22, the course code of the reading package has been changed as follows: MARK-C/E000101, MARK-C/E000102, MARK-C/E000103, MARK-C/E000104 and MARK-C/E000105 (the last number indicates the period during which the reading package is completed).