The purpose of the programme is to situate visual communication design within societal, cultural, political and environmental frameworks. Visual communication is seen as a material practice involved in multiple and diverse knowledge domains. The programme supports the student in finding their own voice and strengthening their individual design approach, all the while fostering a sense of community, collaboration, and peer learning.
The student is encouraged to master their skills in their chosen area, such as information design, visual narrative, or design that is investigative and critical in nature. They acquire methodological skills in design research and develop a responsible view of the effects of visual communication while deepening and broadening their competencies. The master’s programme is intended to be completed in two years. The student makes a personal study plan that builds on their background and interests, and supports their master’s theses. The degree structure provides the student with an opportunity to pursue studies towards a minor in the other schools of Aalto University or at other national or international universities.
Visual Communication Design with a Concentration in Information Design
Information Design combines perspectives from various disciplines which include Visual Perception, Multi Sensorial Perception, Cognitive psychology, Systems thinking, Human Computer Interactions. Information Design is a good combination of Art and science to generate effective and enjoyable information experiences in a context.
Purpose of information design is to make insights and making meaning out of complex and entangled data or information for creating enjoyable and understandable information experiences.
Visual Communication Design with a Concentration in Visual Narrative
The Visual Narrative track looks into all the various ways narratives are embedded in design practices. The student is introduced to various theoretical frameworks they can feed into their practice. They are invited to create and publish narrative, editorial, and/or investigative design projects where they can strengthen their sense of authorship as well as their design skills, and their sensitivity to critical, cultural and contextual issues.