Strategy


REQUIREMENTS IN 2011-12                                                     Requirements in 2010-11


Program objectives

The goal of the Master’s Program in Strategy is to train and develop experts in the domain of strategic management and marketing, who are prepared to thrive and succeed in today’s constantly changing and increasingly complex business environment. This requires excellence in management and technology, but also in intercultural and interpersonal sensitivities, behaviors, and attitudes, along with international connections and networks.


Program learning objectives

Students that have completed the program will have:

  • the ability to independently apply and further develop frameworks, tools and theories in the broad area of strategic management;
  • the ability to undertake strategy work in a global business environment;
  • the intercultural, interpersonal sensitivities, behaviors, and attitudes, as well as international connections and networks, that are required to work and cooperate successfully across professional and cultural boundaries that span the globe;
  • a deep understanding of the importance of lifelong learning and personal development with regard to one’s future career.

The Master’s Program in Strategy is co-hosted between the Aalto University Schools of Economics and Science. The program director is Professor Elizabeth Rose, of the School of Economics.


Structure of studies

The Master’s Program in Strategy offered by Aalto School of Economics consists of two years of full-time studies, amounting to 120 credits ECTS. The program consists of the following academic modules:

1. Common core studies (12 cr)

2. Advanced studies (84 cr)

  • Advanced Master´s in Strategy module A3 (20 cr)
  • Advanced Master´s in Strategy special module C (22 cr)
  • Advanced specialization studies (12 cr)
  • Master’s thesis (30 cr)

3. Minor studies (24 cr)


Advanced Module in Strategic Management A3 (20 cr)

Note: This module is only offered to students admitted into the Master’s Program in Strategy.

The objective of this module is to provide students with an in-depth knowledge of strategy and strategic management. Courses in the A3 module are offered by Aalto University School of Science. The first compulsory course for the module is an advanced course in strategy. Following that course, students can focus on selected studies within the field of strategic management in order to reach 20 credits. The second compulsory course relates to the development of students’ leadership talent in a global context, through a series of seminars and reflective exercises that span the first year of the Master’s program. In addition to improving students’ interpersonal, interaction, intercultural and leadership skills, the course serves to bring social cohesion to the program, by ensuring that participants meet on a regular basis throughout their Master’s studies.

The A3 module’s structure is as follows:

Compulsory courses
TU-91.2004 Advanced Strategic Management 5 cr
TU-91.2024 Developing Global Leadership Talent – Year I 5 cr

Select from the courses below to reach a total of 20 credits:
TU-91.2038 Strategies for Growth and Renewal 5 cr
TU-91.2015 Advanced Case-seminar in Strategy 3-5 cr
TU-91.2040 Global Strategic Management 5 cr
TU-91.2018 Industry Evolution 5 cr
TU-91.2005 Strategic Management of Technology and Innovation 5 cr
TU-91.2041 Research and Development (R&D)Management 2-4 cr

Total for A3 module, 20 cr


Special Module in Strategic Management C (22 cr)

Note: This module is only offered to students admitted into the Master’s Program in Strategy.

The strategy C module serves to support the A3 module. Courses in the C module are offered primarily by Aalto University School of Economics. Students have three options within this module: “Global strategy”, “Strategy and marketing management”, or “Strategy and the new economy”. In addition, this module includes the course “Developing Global Leadership Talent – Year II”, in which students deepen and further their knowledge of global leadership.

The C module’s structure is as follows:

Compulsory courses
TU-91.2042 Developing Global Leadership Talent – Year II 4 cr

Select one of the tracks below to reach a total of 22 credits 1):

(1) Global strategy
26E00400 Internationalization of the Firm 6 cr
26E00500 Multinational Management 6 cr

And one of the following:
26D00300 Comparative Regional Analysis 6 cr
26D26000 Business and Societal Networks in the Baltic Sea Region 6 cr
26D23000 Doing Business in the EU 6 cr
26D00500 Doing Business in Russia 6 cr
26E00200 Rising China – Business and State States 6 cr

(2) Strategy and marketing management:
23E53000 Brands in Strategic Marketing 6 cr
23E21000 Strategic Marketing and Company Performance 6 cr
23E52000 Sales Management 6 cr

(3) Strategy and new economy:
23E47000 Digital Marketing 6 cr
37E00200 Strategic Management of Information Technology 6 cr
26E01500 International Business Networks 6 cr

Total for C module 22 cr

1) Substitutions may be made, on a case-by-case basis, with the approval of the Master’s Program in Strategy program director.


Advanced specialization studies (12 cr)

Note: this module is only offered to students admitted into the Master’s Program in Strategy.

Compulsory courses
EITHER BOTH
23E88001 Qualitative Research Methods in Marketing 3 cr
23E88002 Quantitative Research Methods in Marketing 3 cr
OR
26E24000 Quantitative Research Methods 6 cr

Elective courses 2)

37E00200 Strategic Management of Information Technology 6 cr
23E52000 Sales Management 6 cr
23E28000 Advanced Consumer Behavior 6 cr
23E41000 Distribution and Pricing Management 6 cr
27E20000 Models in Marketing 6 cr
28E00400 Marketing Financial Services 6 cr
21E80000 Gender, Organizations and Management 6 cr
21E90000 Managing Change 6 cr
23E42000 Project Marketing 6 cr
26E00700 International Human Resource Management 6 cr
26E01500 International Business Networks 6 cr
71E00200 Communication in Strategy Work 6 cr
26E00200 Rising China – Business and State States 6 cr
26E02500 Doing Business in Russia 6 cr
26E02600 Business and Societal Networks in the Baltic Sea Region 6 cr
26E23000 Doing Business in the EU 6 cr
26E00500 Multinational Management 6 cr
26E00400 Internationalization of the Firm 6 cr
26E24000 Quantitative Research Methods 6 cr

Total for advanced specialization studies 12 cr

2) Courses may be counted as electives only if they have not been taken to fulfill compulsory requirements.
3) Other courses may be substituted, on a case-by-case basis, with the approval of the Master’s Program in Strategy program director.


Master’s Thesis (30 cr)

Students who have enrolled in the Master’s Program in Strategy will be assigned to Master’s Thesis Seminars within the School of Economics.

Compulsory
26E99901 Master's Thesis 30 cr
26E99902 Master's Thesis Seminar 0 cr
26E99903 Proficiency in Mother Tongue 0 cr

Total for Master's thesis 30 cr


Minor studies (24 cr)

Students must complete the minor studies module to complete the degree. Options are:

1. minor studies offered by the Aalto University School of Economics
2. minor studies offered by one of the official partner universities of the Aalto University School of Economics student exchange program, or an equivalent foreign university
3. minor studies at another Finnish university, as a JOO student. The JOO agreement allows a degree student at a Finnish University to apply for a temporary study right at another Finnish university
4. other appropriate collections of courses, provided that they are included in an approved Personal Study Plan.