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Teacher in charge: Sammy Toyoki

Administrative contact: Planning Officer Tatiana Penttinen

Target group: BIZ MSc students only

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*) Course 23C72000 Customer Relationship Management can be replaced by Reading Package 23C01000 Contemporary Issues in Marketing. Reading Package has to meet the requirements of the Minor and must be appoved by teacher in charge. Please contact Tatiana Penttinen in this case.

3) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.

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