Code: BIZ5092
Extent: 24 credits
Language: English
Responsible professors: Alexei Gloukhovtsev
Administrative contact: Planning Officer Tatiana Penttinen
Target group: BIZ MSc students and MSc students at schools of technology
Application procedure: Degree students at Aalto School of Business and at schools of technology do not need to separately apply for a study right for the minor.
Upon the completion of the Minor in Digital Marketing & Analytics, the student will be able to:
- Understand how current trends in digital technology can influence the choice of marketing strategy
- Make strategic decisions about how to leverage digital marketing channels to meet desired marketing outcomes
- Be able to apply analytical tools to evaluate the performance of marketing actions and generate actionable insights for marketing strategy
- Understand the implications of all of the above for consumer privacy
Structure of studies 24 cr
Choose 12-18 cr from the following courses:
6 cr | I, I and IV in 2021-22 | ||
6 cr | II and V I in 2021-22 | ||
Digitalization of Markets and Consumption | 6 cr | IV |
Choose the rest from the following courses:
6 cr | III | ||
6 cr | IV | ||
ISM-C1004 | Business Analytics 1 | 6 cr | II |
ISM-C1100 | Tilastotieteen jatkokurssi ja R | 6 cr | III-IV |
One of elective courses can be also BSc or MSc level Marketing Reading Package *:
MARK-C0001 | Contemporary Marketing Issues Reading Package | 6 cr | I, II, III, IV or V |
MARK-E0001 | Contemporary Marketing Issues Reading Package | 6 cr | I, II, III, IV or V |
*) Reading Package has to meet the requirements of the Minor and must be approved by teacher in charge. Please contact Tatiana Penttinen in this case. Reading Packages MARK-C0001 and MARK-E0001 replace Reading Packages 23C01000 and 23E01000, which were offered earlier. For the academic year 2021-22, the course code of the reading package has been changed as follows: MARK-C/E000101, MARK-C/E000102, MARK-C/E000103, MARK-C/E000104 and MARK-C/E000105 (the last number indicates the period during which the reading package is completed).