In the second period of the 2021-22 academic year, the Department of Marketing will pilot a new course called Marketing & Society. The course will critically examine the relationship between marketing practice and society, exploring a range of current issues and criticisms facing marketing. We will reflect on many taken-for-granted assumptions that underpin mainstream marketing theory and practice. The goal for the course is to help students recognize and reflect on the various ethical dilemmas that may arise in everyday consumer behavior and marketing practice. Equipped with this knowledge, students will be able to design and implement marketing strategies in a way that fosters equitable relationships with clients, customers, and society.
Course website: https://mycourses.aalto.fi/course/info.php?id=34308
Course instructor: Alexei Gloukhovtsev, Assistant Professor of Marketing