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Code: BIZ40904

Extent: 24 credits

Language: English

Teacher in charge: Sammy Toyoki

Target group: BIZ MSc students only

Application process: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.

Prerequisites: BSc Minor in Marketing

This minor is recommended to MSc School of Business students who have had marketing as a major or minor during their BSc studies. This minor is also recommended to MSc in Marketing students who have done their BSc studies in a field other than marketing. The Consumer Research minor covers the most important concepts and tools to understand consumer behaviour, consumer culture and consumer society.

Coordinator
Sammy Toyoki

Structure of studies 24 cr

Choose 12-24 cr of the following courses:


1)
If the course is included in student’s MSc Programme studies, it can be replaced with any elective course from the list below.


Choose the rest from the following courses:


2)
Replaces the course 23C72000 Customer Relationship Management. Not lectured in 2019-2020.

3) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.