LevelMaster
LanguageEnglish
Available forBIZ students only
Theme

Global business dynamics

and

ICT and digitalisation


Code: BIZ40903

Extent: 24 credits

Language: English

Responsible professors: Alexei Gloukhovtsev

Administrative contact: Planning Officer Tatiana Penttinen

Target group: School of Business degree students only

Application procedure: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.


Upon the completion of the Minor in Strategic Marketing, the student will:

Structure of studies 24 cr

Choose 6-12 cr from the following courses:

23E21050

Marketing, Strategy and Firm Performance

6 cr

IV

or




23E21555

Strategy and marketing from a business history perspective6 cr

23E25000

or

23E25050

Kaupan liiketoimintamallit ja markkinointi (in Finnish)


Strategic Retail Marketing 1)

6 cr


6 cr

I


I


1) Self-study course, offered only for non-Finnish speaking Aalto School of Business MSc-students.

Choose 12-18 cr from the following courses:

23E47000

Digital Marketing

6 cr

I

23C60500

Marketing Analytics

6 cr

V *)

23E24000

Brand Management 2)

6 cr

21E00052

Data-Driven Business

6 cr

III

27E02000

Models in Marketing

6cr

I

2) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.

*) Course Marketing Analytics can be covered by Reading Package ‘23C01000 Contemporary Issues in Marketing’. Reading Package has to meet the requirements of the Minor and must be appoved by teacher in charge. Please contact Tatiana Penttinen in this case.