Extent: 24 credits
Responsible professors: Alexei Gloukhovtsev
Administrative contact: Planning Officer Tatiana Penttinen
Target group: School of Business degree students only
Application procedure: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.
Upon the completion of the Minor in Strategic Marketing, the student will:
|Strategy and marketing from a business history perspective||6 cr||I|
1) Self-study course, offered only for non-Finnish speaking Aalto School of Business MSc-students.
2) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.
*) Course Marketing Analytics can be covered by Reading Package ‘23C01000 Contemporary Issues in Marketing’. Reading Package has to meet the requirements of the Minor and must be appoved by teacher in charge. Please contact Tatiana Penttinen in this case.