LevelMaster
LanguageEnglish
Available forBIZ students only
Theme

Global business dynamics

Basic information of the minor

Code: BIZ40901

Extent: 24 cr

Language: English

Teacher in charge: Henri Weijo

Target Group: Degree students at Aalto School of Business only

Application procedure: Degree students at Aalto School of Business do not need to separately apply for a study right for the minor.

Content and structure of the minor


Minor studies in Marketing offer a student with

Structure of studies 24 cr

Choose four courses from the following:

23E10000

Service Business Strategy

6 cr

III

23E21555

Strategy and marketing from a business history perspective

6 cr

I

23E47000

Digital Marketing

6 cr

I

23E47050Online Marketing Engineering6 crV*)

23E48000

Consumer Psychology

6 cr

V - summer 2020

TU-E4080

Managing Innovative Sales 1)

3 cr

II

TU-E4090

Managing Innovative Sales, exercises 1)

3 cr

II

23E24000

Brand Management 2)

6 cr

V

23E57000

Fashion Marketing

6 cr

III

23E58050

Consumer Behavior, Retail Experience and Fashion

6 cr

II

23E76050Creativity in Marketing6 crIV

27E02000

Models in Marketing

6 cr

I

1) Teaching in Otaniemi, replaces the course 23E52050 Managing Innovative Sales.

2) Replaces courses 23E53010 Brand Performance Management, 23E53000 Brands in Strategic Marketing and 23E53050 Merkkituotteet strategisessa markkinoinnissa.

*) Not lectured. Course Digital Marketing Management, 23E01000 (V period) replaces the course 23E47050 Online Marketing Engineering in the academic year 2018-19. During academic year 2019-20 course 23E47050 Online Marketing Engineering can be covered by Reading Package 23E01000 Advanced Topic in Marketing. 


or max two C-level courses:

23C510

Integrated Marketing Communications

6 cr

III

23C550

Services Marketing

6 cr

IV

23C580

or

23C59000

Kuluttajan käyttäytyminen


Consumer Research

6 cr


6 cr

V, not lectured 2019-20


I-II

23C60000

Market Research

6 cr

I-II, IV-V

23C60500

Marketing Analytics

6 cr

V

23C61050

Vähittäiskaupan kilpailustrategiat ja kilpailukeinot 3)

6 cr

III

23C72050

Customer Experience Management 4)

6 cr

I

23C79050

Innovations in an Age of Constant change 5)

6 cr

II


3)
Replaces course 23C61000 Kaupan liiketoimintamallit ja markkinointi.

4) Replaces course 23C72000 Customer Relationship Management.

5) Replaces course 23C79000 New Product Development


NOTICE

For some of the courses the amount of participants is limited and therefore, it cannot be guaranteed that all the students taking marketing as minor studies can be registered for the course.